Strategy Inspiration Calculator
Ready when you are... · No lens
This is a strategic thinking tool, not professional advice.
Strategy Inspiration Calculator
The strategy equivalent of a doodle pad to catch ideas. When you’re thinking about an upcoming strategy session and need a spark, use this tool to explore possibilities. It is based on Greg Harrison’s Goodwill Funnel theory of strategy.
1. Select two areas you think are a priority by choosing a number, an operator, then another number and press = to see the strategy relating to these.
2. Then select a strategy lens to refine your guidance.
Ready when you are...
This is a strategic thinking tool, not professional advice.
Strategy Lens
Optional. Choose a lens to explore a different angle.
Foot in the Door
1 · Passion / 2 · Credibility / 3 · Design
Consistent Revenue
4 · Genuineness / 5 · Good Work / 6 · Reliability
Consistent Profitability
7 · Control / 8 · Governance / 9 · Adaptability
About the Goodwill Funnel
The Goodwill Funnel explores how a business first wins attention and trust through Passion, Credibility and Design; turns that into consistent revenue through Genuineness, Good Work and Reliability; and supports sustainable profitability through Control, Governance and Adaptability.
Use the combinations to raise questions and capture possibilities for discussion. Test ideas against your own business evidence, resources and responsibilities.
Explore Greg’s Goodwill Funnel material →Based on the Goodwill Funnel strategic framework.