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BEYOND THE NUMBERS

Goodwill Funnel

The Goodwill Funnel is based on my thesis on the qualitative factors affecting the valuation of goodwill in a business.

Greg Harrison

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The Goodwill Funnel: Passion, Credibility and Design create a Foot in the Door; Genuineness, Good Work and Reliability create Consistent Revenue; Control, Governance and Adaptability create Consistent Profitability. Together they create Valuable Goodwill.
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EXPLORE THE NINE COMPONENTS

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